About Cricket In India – In India, everyone is born into cricket. Cricket is not a sport, it is a religion. It is one of the biggest engines of popular culture and India’s passion, commitment and intensity are shared by 1.4 billion cricket fans. So it was only natural that the world’s most sought-after sports brand would invest in the country’s favorite sport, signing a partnership with the Board of Control for Cricket in India (BCCI) earlier this year.
As Managing Director of Adidas India, this was a particularly proud moment for me and the entire team. This partnership solidified 3-Stripes’ position as one of the most trusted sports brands and launched our team’s mission: to introduce cricket to the world with high-quality, performance products that resonate with fans. cricket fans around the world. But with the Men’s Cricket World Cup just 10 months away and the ICC Men’s World Test Championship four months away, we had work to do.
About Cricket In India
This partnership is the biggest and most difficult ever for the Indian team. So I want to give a special thanks to our procurement, branding, legal and finance teams around the world who brought it to life in 60-75 days. to our customers.
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The teams came together to create the largest cross-functional team Adidas India has ever seen. The love for cricket has always been evident, as has the #impossibelisnothing attitude, which has driven the team to create, develop and produce products in unprecedented times and to the highest quality standards.
Their efforts truly reflected the Adidas values of courage, ownership, innovation and team play. Yes, there were a lot of sleepless nights, trials, obstacles and twists and turns, but it was all worth it when we saw the Indian team wearing the 3 stripes. The emotions are incomparable.
The jersey gained immense popularity, as did the ‘Own Your Stripes’ campaign in which Indian players and fans answered a seemingly simple question: “What does the Indian cricket team jersey mean to you?”
“The campaign is based on the simple observation that although it is difficult to describe how you feel about the Indian team jersey, when you wear it as a player or a fan, you only feel one thing: nothing is impossible.”
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Since launch, we have broken some of our Indian jersey sales records across all formats: Test, One Day International and T20. The jersey campaign also broke some records, ranking #1 on Adidas YouTube and getting the most video plays on Adidas Instagram.
To celebrate the biggest event of the year, we recently launched the ‘3 Ka Dream’ campaign; The collective dream of a nation passionate about cricket and filled with rebellious optimism to win the 3rd ODI World Cup on home soil. Launched on September 20, the campaign got the nation singing a new anthem in support of Team India to achieve the ‘3 Ka Dream’!
The iconic Team India jersey has been designed by Aaquib Wani, an experienced designer and art director who showcases India’s rich heritage and craftsmanship. It represents the raw power, fierce beauty and undeniable might of India’s national animal, the tiger.
The intricate pattern that adorns the fabric has been woven using the traditional ikat pattern, bringing the tiger’s stripes to life and capturing the awe-inspiring aura of Indian cricket. This was not the case. For the first time, authentic T20, Test & ODI jerseys are made from 100% recycled materials and feature adidas HEAT.RDY technology. While the jerseys are undeniably popular, the training kits and travel gear have also garnered unprecedented love from our cricket fans across the world.
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As the matches continued, India won all three matches, taking the cricket fever to an all-time high. But this is still only the beginning; we wish Team India all the best for the rest of the competition. With the support of billions of fans, we hope to win the cup, making the 3 Ka’s dream come true!
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It looks like the ##extra## email address is already registered. If you cannot find the confirmation email in your inbox, please check your spam folder or contact us. NEW DELHI – Even by the standards of a sport that tests endurance with matches that can last five days, the Indian cricket team has had to pay close attention. to complete a long journey across Australia that had been complicated by the coronavirus pandemic.
One player missed his father’s funeral to stay on tour, the other missed his eldest daughter, whom he hasn’t seen in two months.
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But in the end, a young team deprived of its big stars, ravaged by injuries and exhausted by racist insults from the home crowd, achieved a rare feat on Tuesday: beating an imposing Australia at home to win four. streak with a victory in Brisbane, a venue where the home team had not lost a five-day match in over 30 years.
The victory was a real boost for people across India, where cricket occupies an unrivaled status as a shared passion in this big, usually crazy country. This is a welcome release in a particularly difficult time for India, hit by the Covid-19 pandemic and suffering the effects of a slowdown in its economy.
Fans across the country were glued to their television screens and mobile phones on Tuesday as the fate of the Test series, as the longest multi-day version of the game is called, came down to the final moments of the final match . One TV commentator even told viewers that if there was ever a day to excuse yourself from work, this was it. In New Delhi, broadcasters could be heard roaring enthusiastically from cars stuck in the city’s notorious traffic jams.
The victory in Australia is being hailed as one of the most important in the history of Indian cricket. During the celebrations, it became clear that for many Indians, the sport has also become an important symbol of their nation’s broader ambitions: to cooperate with world powers.
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“Nothing comes close, this beats everything,” said Ravi Shastri, former India player and head coach of the team.
“This is the new India at work – give them the stage and leave,” said Harsha Bhogle, the famous cricket commentator. “Our generation thinks: don’t lose. This one lives in another world. They see a victory, an opportunity.
The victory underlined the Indian team’s dominance in a game once dominated by England, West Indies and Australia, as well as the country’s position at the center of a sport that has brought great success and fortune to its stars.
The Indian Premier League, a tournament held annually in India in a shorter version of the game with each match lasting around three hours, is one of the most profitable sporting events in the world, worth nearly $7 billion in 2019.
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The league attracts big-name players from around the world who play for Indian club teams for high salaries in a colorful festival of colors.
The league became so important to the sport and so profitable that it continued during the height of the pandemic in September. Faced with the rapid spread of the virus in India, organizers moved the tournament to the United Arab Emirates, where “biobubbles” were installed for the games and 30,000 Covid tests were carried out. Indian cricket’s governing body earned more than $500 million last year, officials told local media.
To achieve a series victory in Australia, India had to recover from a humiliating start where they were beaten by the hosts in the first match in December. They also had to continue without the services of their regular captain Virat Kohli, who returned home on paternity leave after the first match and was ruled out due to injuries along with several regular players.
The team that won the final relied on the hunger of young players, including Mohammed Siraj, who remained on the tour despite the death of his rickshaw driver father in November, and T. Natarajan, who missed her first child.
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Australian authorities launched an investigation earlier this month after players said they were subjected to racist abuse from fans during a match, which many described as typical of Australia’s xenophobic sporting culture.
Cricket Australia, the governing body for the game in the country, has pledged to “make this case with full force”. But former professional cricketer Ben Ebatangelo said it was difficult for organizers to genuinely condemn such behavior, for fear of alienating the game’s fan base, which he described as “toxic masculinity » and a “nationalism”.
Although the coronavirus was the backdrop to the tour, the matches were able to take place relatively without interruption, with the exception of a few fans behaving inappropriately. But the Australian Open, which is scheduled to begin in Melbourne
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